by Marnie Larson, CEO
2. February 2012 16:29
HRPA joined forces with Knightbridge and produced a research paper titled "The Role and Future of HR: The CEO's Perspective". As mentioned in previous blogs, CEO's expect that HR not only know their area of expertise but also closely align it with the strategic direction of the company.
Here is a summary of what CEO's expect from HR:
1. Talent mangement and succession planning
2. Creating the employment brand
3. Managing four generations in the workplace (Boomers, Gen X, Gen Y, Millennials)
4. Employee communications
5. Social Media
6. Trend analysis and forecasting
7. Change management
These 7 broad responsiblities in one job description is a bit overwhelming and certainly would take a diverse set of skills to manage. HR is supposed to do all of this while being the advisor to the entire management team.
Check out the full research brief here
http://www.hrpa.ca/Documents/HRPA_KB_CEO_Perspective_Research_Highlight.pdf
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